brewing 0%
Bridging the gap between what you want to build and what people actually want to use.
My goal is to build things people can navigate without a tutorial.
Sometimes I even get it right the first time.
Figuring out how people actually think, rather than how we wish they thought.
Asking a lot of annoying questions and looking at hard data so I don't have to guess.
Mapping out all the invisible connections so the whole thing doesn't collapse.
Making the robots do the heavy lifting so I can focus on the actual design.
Design decisions based on how people behave — not on crossed fingers.
The interface is the tip of the iceberg. The ecosystem underneath has to make sense.
I build identities, interfaces, and services that function as a single cohesive unit.
I practice inclusive design to ensure the final product is nothing less than accessible.
If the brief is only make-it-look-cool, I will overthink it.
I ask a lot of annoying questions, and I might argue with you if the logic is bad. (jk)
There are at least three floating around this site. It was never going to work out between us.
I design packages and ecosystems. I don't do isolated, one-off graphic design tasks.
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Service design · Co-living ecosystem
You reached the sea floor
I'll put the kettle on.
Note delivered.
Kettle's on — I'll write back soon.
