Strategy-Driven Designer.

Bridging the gap between what you want to build and what people actually want to use.

  • Service Design
  • UX/UI
  • Brand Strategy

My goal is to build things people can navigate without a tutorial.

Sometimes I even get it right the first time.

TEA PLEVNESHI

What I offer.

  • Web Design

    Not a front-end developer, but a digital product designer (UX/UI), focused on the logic, interface and feel of your product.

  • Brand Strategy

    The best products are created with strategy. From naming to brand statements, personality, tone of voice and more, it’s all covered.

  • Service Design

    It doesn’t have to stick to an interface. Something works better when the whole ecosystem functions — both physical and digital.

  • Creative Direction

    Ideas need a point of view. I help shape the concept, language and visual direction that make them feel distinctive and coherent.

Choose me if…

  • You hate paying for guesswork.

    Design decisions based on how people behave — not on crossed fingers.

  • You need long-term stability.

    The interface is the tip of the iceberg. The ecosystem underneath has to make sense.

  • You need a complete brand system.

    I build identities, interfaces, and services that function as a single cohesive unit.

  • You want maximum usability.

    I practice inclusive design to ensure the final product is nothing less than accessible.

Don't choose me if…

  • You just want it to "pop."

    If the brief is only make-it-look-cool, I will overthink it.

  • You want a yes-man.

    I ask a lot of annoying questions, and I might argue with you if the logic is bad. (jk)

  • You're scared of teacups.

    There are at least three floating around this site. It was never going to work out between us.

  • You just need a logo and a flyer.

    I design packages and ecosystems. I don't do isolated, one-off graphic design tasks.

The actual work.

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Borgo

Service design · Co-living ecosystem

Dive in

You reached the sea floor

Let's brew
something together.

I'll put the kettle on.