Case study 01

Borgo

A co-living ecosystem where seniors and students exchange — homes, help and belonging.

Type
Service Design · Co-living ecosystem
Date
A.Y. 2025/26
Role
Teamwork ↓

01 — The voices

We verified it with the people — in their own words.

    • “To tell the truth, rest ages you before your time.”

      Laura, 71
    • “I never tolerated the idea of being ‘put up with’ by others.”

      Fiorella, 68
    • “I don't want to be only the one who's looked after — I want to help however I can.”

      Christian, 66
    • “I love cooking and embroidery. I couldn't pass certain things on to my son, but I wish there were someone I could teach.”

      Maria, 74
    • “I don't mind asking someone younger for help… it makes me realise we always have more to learn.”

      Fiorella, 68

    02 — The vision

    A phygital co-living ecosystem that turns empty homes and idle time into belonging. Not care. Exchange.

    03 — The website

    Feel it before
    you understand it.

    The front door: it turns a stranger into someone who wants in.

    04 — The app

    A neighborhood
    in your pocket.

    Designed for a 22- and a 78-year-old at once. Two engines: Need & Offer and Hangouts.

    05 — The hubs

    The network
    becomes a place.

    Where an online hangout becomes a real dinner — a scalable kit run by the Care Manager.

    • Hub interior — Care Manager reception desk
    • Hub interior — shared kitchen and dining table
    • Hub interior — living room lounge
    • Hub interior — mezzanine reading loft
    • Hub interior — movement studio
    • Hub exterior — courtyard garden

    06 — The activities

    Come for the game.
    Leave with a friend.

    Masterchef del Borgo

    Mixed pairs cook their traditions together — food as the pretext for real relationships.

    • Borgo Twist card — Masterchef
    • Borgo Twist card — Masterchef
    • Borgo Twist card — Masterchef

    Checkmate in Two

    Chess logic plus controlled chaos — four knockout days where every move is socially charged.

    • Borgo Twist card — Checkmate in Two
    • Borgo Twist card — Checkmate in Two
    • Borgo Twist card — Checkmate in Two

    Olympics

    Training "at several speeds" — company matters, performance doesn't.

    • Borgo Twist card — Olympics
    • Borgo Twist card — Olympics
    • Borgo Twist card — Olympics

    Bocce

    The classic game, upended every round — blindfolded throws, team swaps, guaranteed laughter.

    • Borgo Twist card — Bocce
    • Borgo Twist card — Bocce
    • Borgo Twist card — Bocce

    07 — Conclusions

    Time, given back
    as a role.

    Ageing reframed as mutual exchange — what older adults can still give becomes the engine. Not care. Belonging.

    A system, not a service

    The value lives in the connections, orchestrated by the Care Manager on productive tension.

    Built to travel

    Designed to drop into existing neighbourhoods and scale from Hub S to M and L.

    Mutual, or nothing

    The moment it tilts toward one-directional "care", it stops giving older adults a role.

    A neighbourhood arranged so that living next to someone becomes living with them.

    Built with

    You reached the sea floor

    Let's brew
    something together.

    I'll put the kettle on.