I. Loss of autonomy
Essential services moved online — those locked out depend on others for basic rights.
Brief
Build a tool powered
by generative AI.
THEME: "LEARNING"
The context
0
people will be over 60 by 2050
1in4
older adults in Europe has basic digital skills — against
4 in 5 among ages 16–24
II. Social isolation
Digital exclusion is social exclusion — dementia risk rises 50% (WHO).
III. Cognitive decline
Not using technology raises the risk of cognitive deterioration by 58%.
UX/UI guidelines
Designing against
cognitive friction.
i. Skeuomorphic icons
Look like real objects. No prior digital knowledge needed.
ii. Inter · min 18px body · 78px heading
No decorative fonts. No ambiguity. Clarity over aesthetics.
iii. AA contrast passed
Green, white and blue — colours that don't alarm.
Font — Inter · Regular / Medium / Bold
Senior
Heading 78px
Sub-heading 26px
Body & buttons 18px
Colors
Meet SeniorTech
One assistant. Three jobs.
Each message is classified into an intent and answered by a different assistant. Pick one.
CLASSIFY(msg) → …
I. Explain
Translate. Simplify. Personalise.
Analogies built from the user's own life.
The cloud? Think of it like keeping your favourite recipes in a box you can open from anywhere — not just your own kitchen.
II. Guide
Split. Guide. Confirm.
One step at a time, each one confirmed.
- Look for the “Compose” button, top left of your inbox.
- In the new window, enter the recipient's address in the “To” field.
- Click “Done” when finished — I'll give you the next step.
III. Protect
Recognise. De-escalate. Reassure.
Calm first — then the solution.
Don't worry — it's good that you're being cautious. Nothing is lost. Let's check this together, one thing at a time.
Product main features
What you
can do.
Can't find something? Send a screenshot. The AI sees the screen and picks up exactly where the user got stuck.
Type nothing. Just talk. The extension transcribes and responds — useful when hands or eyes aren't free.
Every useful answer can be saved. One tap. Accessible anytime from the dashboard — no searching through chat history.
Personalized analogies
The AI knows who
it's talking to.
onboarding data
Tea, 71.
UX designer.
Loves cooking & painting.
Lives
in Turin.
question
“What is a cloud?”
analogy answer
“…like keeping your favourite recipes in a box that you can open from anywhere.”
Conclusions
Designing a product
a behaviour.
I. Not only prompting
The AI itself had to be designed — structure, tone and flow, controlled with precision.
intent = "safety"
II. Users as a guide
Seniors need technology that respects their pace and how they already make sense of the world.
intent = "guide"
III. This is just the start
Built in 30 days — it deserves development beyond the brief.
intent = "action"
SeniorTech doesn't teach seniors to think like machines. It taught a machine to explain like a nephew — patient, personal, and on their side.
Built with
You reached the sea floor
Let's brew
something together.
I'll put the kettle on.